Are you overwhelmed by data?
Do you have issue at collecting and processing data from all channels?
Do you need to connect all the data points to paint a whole business picture?
We can help
Our automated data collecting and transforming process can free you out from exhausted manual work
We can blend data sources from different channels and paint the whole business picture
Marketing is getting more and more complex ...
In today’s life, Marketing is getting more and more complex. In addition to the traditional marketing efforts such as event and e-mail campaign, the increasing social platforms, customized web experience and organic search are getting more and more attention.
While we are evolving all the marketing activities, the number of data sources and the volume of data keep increasing in an astonish speed. The data volume increased from MB to BG to TB to ZG ……
We truly believe that in order to build a data driven Marketing strategy, we have to build a consolidate data ETL ( Extract, Transform, Load ) process. It is the base of data driven strategy.
Web Activity Tracking
We help implementing the web activity tracking through tag manager which can track and manage all your website tags without affecting web development cycle.
We track standard web activities such as pageviews, sessions, unique visitors, bounce & bounce rate, avg time on page, avg page load time etc.
We also track special web activities such as link clicks, form submissions, video views, cross domain tracking, e-commence tracking
Organic Search (SEO) Data Tracking
We help customers to collect SEO related data from different sources and blend them to further understand the performance of your onsite SEO, offsite SEO and technical SEO. We mainly collect and process the following SEO data:
– Google search console data: we help setup and collect SEO data from Google search console. The 16 months limits for Google search console can cause problem to conduct year over year comparison for year-to-date report. We can help to build a ETL process to offload data to prevent SEO data loss.
– Collect data from other SEO tools such as SEMRush, Moz etc to conduct competitor analysis, site rank, site health and keyword analysis
We not only collect the SEO data, we also process data in an automated way to make it ready for regular SEO reports and special ad-hoc analysis
Email Campaign Engagement Tracking
We help users to collect Email campaign engagement data from different e-mail campaign platforms. The data include:
-Number of e-mail sent, number of e-mail opened, open rate, number of link clicked, click rate
-Provide URL parameter tool to build URL with standard campaign tracking parameters
-Implement the campaign tracking in lead generation to distribute the credit in the accurate manner
Social Platforms Data Tracking
Are you struggling to managing data from increasing number of social platforms?
Are you wondering can you view performance of all social platforms on a central place? How about put all marketing data in the same dashboard?
The good news is we have an automated process can pull and process data to make it ready for your dashboard / reports. No manual download and copy / paste is needed.