Advanced Data Analysis
Leverage the new technology to further understand the marketing behaviors
Predict the future trend to improve the conversion rate.
Return on Invest (ROI) Analysis
It is very important to understand the attributing profit and revenue growth to the impact marketing initiatives. By calculating marketing ROI, organizations can measure the degree to which marketing efforts either holistically , or on a campaign-basis, contribute to revenue growth. It can be used to justify marketing spend and budget allocation for ongoing and future campaigns and initiatives.
ROI analysis helps:
-Justify Marketing Spend
-Distribute Marketing Budgets
-Measure Campaign Success
-Competitive Analysis
We have formula can calculate the ROI for campaigns, channels, e-commence, lead generation process. We can calculate the ROI with different distribution models, such as last touch, first touch or multi-attribution models.
Multi-Attribution Model
Are you still using last touch model? Have you ever think about the give credit to all touched channels?
We can help you collect data from all the touch-points and compare how different attribution models impact the valuation of your marketing channels. Multi-attribution model not only can help you distribute the credit but also can help you setup campaign strategy optimize your ad spend with timing.
With our multi-attribution model implementation, you are no longer hopping from platform to platform trying to connect all the dots. You can view and compare all the models in a very convenient way.
We are provide a system allow you switch and compare:
– last touch model
– First touch model
-Linear model
-Time decay model
– Position based model
Machine Learning
In today’s multi-channels & Multi-contribution marketing, more accurate and real time data analysis is essential to understand:
-what’s driving more marketing Qualified Leads( MQLs) & Sales Qualified Leads(SQLs)?
-How to best optimize marketing campaigns?
-How to improve the precision and profitability of pricing?
-How to find the balance point between the e-mail conversion rate and open rate?
-How to predict users behavior?
We leveraged the AI new technology to help you answer those questions.