Let Data Backup Business Decisions
Express Digital 360
Data Tracking and Reporting
Our goals are: enhancing your abilities to manage and analyze data; developing new business models; having a seamless flow of data to create an optimal customer experience and improve ROI. In the meantime, provide our 4F services - Fast, FreeRisk, Friendly and Full Services
Data Tracking & Processing
We help to implement data tracking and data processing for key marketing reports and analysis. We can:
- track web activities
- track email campaigns
- track social activities
- track SEO ranking and performance
- blend offline and offline data
- blend data from different channels
- automate the ETL process
Reporting
After analyze the data, we transform data into different kind of reports:
- monthly / quarterly / yearly reports
- report for different audiences (executive/ BU/ team)
- brand management report
- end to end funnel report
- organic and paid search report
- web page activity map report
- e-mail campaign engagement report
- social performance reports
Advanced Data Analysis
We also conduct advance data analysis to answer complex business questions. Such as:
- build model to predict future behaviors
- build multi-attribution models to further understand the contribution of each channel
- conduct cost analysis
- leverage the power of AI to learning user's pattern and improve conversion rate
Our Favorite Projects
End to End Funnel Dashboard
Imagine: How nice to see the entire marketing activities on one dashboard.
End to end report includes the online and offline data, data from all channels and year over year comparison which covers the marketing funnel in 360 degrees
With this end to end report, you can easily identify the most effective channel and the big contributors in marketing funnel.
E-commence Fallout Report
Do you want to quickly pinpoint the problematic part in ecommence flow?
The Fallout report can help you monitor the fallout rate of each step and through comparison with previous year / previous period to quickly identify the potential issue in your e-commence flow.
Machine Learning - Optimize Marketing Activities
Apply powerful machine learning and artificial intelligence to your marketing activity now!
With the new machine learning technology, we can:
– Quickly connect all the data points and find the correlations between different KPIs.
– Build the best model to predict the customer behavior
– Predict web behavior to customize web experience
– Predict e-mail campaign response to optimize e-mail target list